Lisa Tex
brand development
Two Brands to do
“Brand development of two brands for the client Lisa Tex” – that was our task in this project. In short, it was about generating a unique name and creating an identity for the brands in the two sectors of women’s underwear & outerwear and women’s jackets.
Naming
What do the products stand for? Which line do the articles serve? Which target group are we addressing?
Launch
Women’s underwear and outerwear: Biancha. Very feminine name, international character alluding to the name Bianca and derived from the term Biancheria (Italian for underwear).
Women’s jackets: Royals Wear. Positioning in the mid-price segment and addressing a target group that likes jackets that are stylish.
Style guides
Brand usage guidelines defined at all levels and in cooperation with all service providers and suppliers.
![Styleguide_biancha-min](https://artkurat.de/wp-content/uploads/Styleguide_biancha-min.jpg)
![Styleguide_Royalwear-min](https://artkurat.de/wp-content/uploads/Styleguide_Royalwear-min.jpg)
For the sake of simplicity, we mainly use the masculine form of language, but include all groups of people (m, f, d) equally.