Successful lead generation
for ground-mounted photovoltaic parks

 Online Marketing Campaign | mec energy

Leadgenerierung mec energy

Targeted marketing: areas from five hectares

A step towards a sustainable future

As a marketing agency, we have developed a comprehensive lead generation concept for mec energy for ground-mounted photovoltaic parks from 5 hectares upwards. Our aim was to massively expand the area of ground-mounted PV systems in order to meet the growing demand for sustainable energy. Mec Energy makes an active contribution by constructing photovoltaic parks of 5 ha and more. So our job was to generate leads from landowners who are interested in project planning for their land.

Our goal was therefore clear:

To take up open areas of 5 hectares or more in terms of marketing

Our main objective was to make open spaces of 5 ha or more attractive for project planning. The focus was on particularly privileged areas. The challenge was to find the owners or managers of such areas in the network and to obtain a lead.

Our strategy to success

To achieve our goals, we followed a detailed strategic approach:

1

Status Quo

Analysis of the current situation, including competitors and legal requirements. In addition, analysis of the outlook for the future.
2

Targets

Definition of the two relevant target groups and determination of the required space criteria.
3

Strategy

Development of positioning on the market, USPs, definition of marketing instruments, creation of required advertisements, budgeting, creation of media plan.
4

Funnel building

Creation of funnel based on needs and trigger points (from rough general inquiries to retargeting/remarketing and conversion tracking).
5

Implementation

Realization and display of created ads via corresponding channels (Google Ads, LinkedIn, Meta).
6

Evaluation

Monitoring and optimization of ads in the channels. The intensity of the evaluation decreases after a learning phase.
Leadgenerierung durch Funnelmarketing

More leads through optimization and targeted marketing

LinkedIn

LinkedIn

Target group 1, consisting of the internally developed parameters that can be found specifically on Linkedin.
Instagram

Meta Ads

Target group 2, consisting of the internally developed parameters that are specifically addressed via Meta.
GoogleAds

Google Ads

Primary target group 2. People who search how to market their area.

Target medium:

Landingpage

Form

Lead

Feel free to contact us for a consultation

ARTKURAT® Owner Benjamin Sen - Deine Marketingagentur

Contact us now for an initial consultation!

email iconinfo@artkurat.de telefon icon 04221 / 5923325


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    The results

    Mockup Anzeigen Leadgenerierung

    To simplify matters, we mainly use the masculine form of language, but include all groups of people (m, f, d) equally.