DFB Cup
SV Atlas 2023/2024
© SV Atlas Events - Photo page (Facebook)
From the first round match of the DFB Cup of the 2019/2020 season, we were already a little prepared for a bigger event – by SV Atlas Delmenhorst’s standards.
In contrast to the record-breaking match on 10.08.2019 (the match was completely sold out with 42,500 tickets, could sell significantly more tickets and holds the record for the best-attended first round match in the DFB Cup), we were not solely responsible for merchandising and various advertising materials. Ticketing was also off our to-do list.
Cult meets cult
This was one of the mottos for this DFB Cup first round match. SV Atlas was drawn against the club from the neighborhood, FC St. Pauli.
The last match in the DFB Cup took place in Bremen’s Weserstadion and so the desire to play the match against the second division club on home soil became more and more apparent. Days of pondering and a hand-in-hand act by the city, the DFB and the SVA brought us that historic match. After a few hurdles were overcome, the match was allowed to take place with up to 4,999 spectators. Delmenhorst’s big event.
Weeks of preparation
Service providers, suppliers and, above all, volunteers had spared no effort for weeks to make this football festival a success. In addition to various statutes, other organizations also had to be set up. 12.08.2023 was elementary for us as an agency. In a meeting lasting several hours, we received a comprehensive briefing on ticketing and more. Starting signal for our agency preparations.
The tickets
Probably the most extensive project was setting up the ticketing. Firstly, there were several areas and grandstands, and secondly, the tickets had to be simple, clear and yet stylish. While most of the areas could simply be numbered consecutively, the main stand had to be prepared with precise seating. 8 blocks in regular rows, but always with a different number of seats (each seat may only be assigned once).
Simple spectator guidance
To simplify access guidance, we created a stadium map according to the assigned colors and stand markings, including access gates. For each category, the relevant access to the block for the ticket holder was highlighted.
Merchandising
Event-related merchandising is for eternity. Fan scarves in particular are a souvenir that football fans will keep forever. Discover the merchandise we have developed.
The marketing of such an event requires much more than the points mentioned above. Price lists, accreditations, directions, parking passes, social media graphics and much more.
The artwork 2023/2024
For the basic artwork for the 2023/2024 season, SV Atlas made use of Delmenhorst’s industrial culture. In decades gone by, Delmenhorst was of global importance in the production of wool, jute and linoleum. Against this background, we visualized elementary landmarks in order to include them on all advertising materials. Find out more about the artwork, the distinctive shoot and the trailer “Schichtwechsel” HERE.
For the sake of simplicity, we mainly use the masculine form of language, but include all groups of people (m, f, d) equally.
