Successful lead generation
for ground-mounted photovoltaic parks

Online Marketing Campaign | mec energy

Targeted marketing: areas from five hectares

A step towards a sustainable future

As a marketing agency, we have developed a comprehensive lead generation concept for mec energy for ground-mounted photovoltaic parks from 5 hectares upwards. Our aim was to massively expand the area of ground-mounted PV systems in order to meet the growing demand for sustainable energy. Mec Energy makes an active contribution by constructing photovoltaic parks of 5 ha and more. So our job was to generate leads from landowners who are interested in project planning for their land.

Our goal was therefore clear:

To take up open areas of 5 hectares or more in terms of marketing

Our main objective was to make open spaces of 5 ha or more attractive for project planning. The focus was on particularly privileged areas. The challenge was to find the owners or managers of such areas in the network and to obtain a lead.

Our strategy to success

To achieve our goals, we followed a detailed strategic approach:

Status Quo

Analysis of the current situation, including competitors and legal requirements. In addition, analysis of the outlook for the future.

Targets

Definition of the two relevant target groups and determination of the required space criteria.

Strategy

Development of positioning on the market, USPs, definition of marketing instruments, creation of required advertisements, budgeting, creation of media plan.