Successful marketing
for Habibi’s
Chocolate indulgence from Dubai
As a marketing agency, we had the privilege of supporting Habibi’s in launching their unique Dubai chocolate bars. Our marketing tasks for Habibi’s include packaging design, developing a holistic marketing strategy, creating promotions, and producing all graphic and digital content. Our goal: to establish the Habibi’s brand worldwide as a distinctive ambassador for luxurious chocolate indulgence.
Exclusive chocolate indulgence from Dubai:
What makes Habibi’s so special
Habibi’s stands for exquisite chocolate indulgence, inspired by the culture and elegance of Dubai. The bars, produced in Dubai, combine high-quality ingredients with innovative flavor compositions – from delicate pistachio fillings to oriental spice notes. What sets them apart is not only their exceptional quality but also their unique blend of tradition and modernity. The packaging reflects these values: luxurious, elegant, and with a touch of Arabian opulence. Habibi’s is more than a chocolate bar – it’s an experience that delights the senses.
Innovative strategies for global visibility of Habibi’s
To position Habibi’s successfully on a global scale, we rely on a comprehensive marketing strategy:
Packaging design with a wow effect
We created a packaging design that radiates luxury and exclusivity while maintaining practicality for the international market.
POS materials
From high-quality displays to attention-grabbing promotional materials at the point of sale, we develop everything needed to maximize brand visibility at retail locations.
Social media and online advertising
Our campaigns on Instagram, Facebook, and TikTok focus on visual highlights, storytelling, and targeted ads that capture the attention of the target audience. With data-driven analyses, we reach exactly the people who are interested in premium chocolate.
Promotions and influencer marketing
We plan exclusive tasting events and collaborate with food bloggers and influencers to introduce the brand to relevant communities.
For the sake of simplicity, we mainly use the masculine form of language, but include all groups of people (m, f, d) equally.
