SEA Agency: Targeted advertising with Google Ads
Efficient and measurable
Google Ads takes you directly to your customers and helps you to increase your sales sustainably. With precise campaigns, you can reach exactly the people who are actively searching for your products or services. Search queries with a high purchase motivation in particular lead to above-average completion rates and noticeable success. As an SEA agency, we help you get the most out of your marketing budget with effective ads.
Satisfied customers, measurable SEA results – see for yourself!
Successful Google Ads campaigns make all the difference: many of our customers have been able to:
With targeted support and individual strategies, we help you to achieve your advertising goals and position yourself successfully against the competition – regardless of your industry.
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Strategy, implementation, optimization – what we do as a SEA agency for your Google Ads.
Our SEA agency offers you a comprehensive range of services to successfully implement your Google Ads campaigns:
Concept creation
Keyword research
Target group analysis
Campaign plan
Budget definition
Reporting & Analysis
From visibility to success – the advantages of Google Ads and a SEA Agency at a glance.
Google Ads is an indispensable tool for modern marketing strategies. These advantages make the platform so powerful:
Google Ads allow you to target your advertising directly to users who are actively searching for your products or services. With detailed targeting options such as location, language, device and even time of day, your ads can be optimally placed.
With Google Ads, you can target potential customers in a cost-effective and targeted way – much more efficiently and economically than with many other advertising media. Thanks to the pay-per-click model, you only pay when someone actually clicks on your ad. You also have full control over your marketing budget: you can set clear spending limits and ensure that you never spend more than planned.
Google Ads offers comprehensive analytics tools that allow you to monitor and measure every aspect of your campaign, from the number of clicks and impressions to conversions and ROI. This data helps you make informed decisions and continuously improve your strategy.
Does this all sound like technical jargon to you? Don’t worry, we’ve got you covered! Google Ads gives you numerous options for reaching your target group – from simple text ads and visual display ads to eye-catching video ads or targeted remarketing. We’ll explain exactly what’s behind these formats and how you can design creative, engaging campaigns that really work.
Unlike organic search strategies, which often take months to show results, Google Ads deliver almost instant traffic. This makes them particularly valuable when you need visibility and results quickly. They are perfect for pushing short-term promotions such as discounts or events, or for quickly raising the profile of a new product launch. With Google Ads, you can immediately draw attention to what is important to you.
More than Google Ads – why ARTKURAT is your first choice as a SEA agency.
Choose our SEA agency and benefit from:
In-house experts
Experienced specialists for search engine marketing (SEM).
100% transparency
Constant insight into your campaigns and their results
Personal contact
Direct communication for your concerns.
Full control
Your Google Ads account is yours.
Holistic portfolio
Support for all aspects of online marketing.
Everything you need to know about Google Ads and the work of a SEA agency – Our FAQ section.
Google Ads is a versatile advertising platform that helps companies to target potential customers. In addition to classic search ads that appear directly in Google search results, Google Ads also offers the option of running display ads, YouTube ads and app campaigns.
With display campaigns, companies can reach users worldwide on over 35 million websites and apps as well as on popular Google products such as YouTube and Gmail. This reach far exceeds that of traditional Google search and makes it possible to effectively place brand messages and increase awareness. Whether for targeted conversion campaigns or building brand presence – Google Ads offers flexible and powerful solutions for every objective.
Google Ads uses a pay-per-click (PPC) model where you only pay when a user clicks on your ad. The cost per click (CPC) varies depending on the competition for the selected keywords and the ad rank. You can also adjust the bidding strategy to maximize clicks, conversions or impressions.
Yes, Google Ads gives you full control over your spending. We set a daily budget for each campaign to ensure that your ad spend stays within your budget. The system adjusts the delivery of your ads accordingly so you don’t have any unexpected costs.
In most cases, your ads will be displayed almost immediately after approval by Google. The approval process usually only takes a few hours, but can take up to 24 hours in some cases. Once the ads are active, they will be displayed on the selected networks.
Yes, Google Ads allows you to target your campaigns to specific geographic locations. You can select regions, cities or even a specific radius around your business. This is especially beneficial for local businesses that want to target customers near you.
The main difference lies in the type of traffic:
- SEO (search engine optimization) focuses on organic rankings that generate traffic over the long term, with no cost per click.
- Google Ads, on the other hand, generates immediate, paid traffic through ads that appear prominently above or next to the organic results.
Both strategies complement each other perfectly to maximize the visibility of your business.
We measure the performance of your Google Ads campaign using clear key performance indicators (KPIs) that show how successful your ads are. These include:
- Click-through rate (CTR): How many users click on your ad in relation to the impressions.
- Conversions: Actions such as purchases, registrations or downloads that were triggered by your ad.
- Cost-per-click (CPC): The average cost you incur per click.
- Impressions: How often your ad was played.
- Return on investment (ROI): How much revenue you generated compared to your spend.
You will receive regular, clear reports from us that show you what is working and where there is still potential for optimization. This way, you can be sure that your campaign is constantly being improved to achieve your goals efficiently.
Conversion tracking is a tool in Google Ads that shows you what actions users take after clicking on your ads. This includes purchases, registrations or filling out a contact form. It helps you measure the success of your campaign and understand which ads and keywords deliver the best results.
Effective targeting requires a combination of:
- Relevant keywords that users use in searches.
- Demographic characteristics such as age, gender and income.
- Interest-based targeting to target users with specific preferences or behavioral patterns.
- Geographic targeting to focus on specific regions.
These options allow you to tailor your campaigns precisely to your target group.
Yes, Google Ads is also ideal for small businesses as it offers flexible budget options. Even with small investments, you can effectively reach your target audience as you control spending and only pay for results. Local targeting or special keyword strategies can help you to advertise particularly cost-effectively.
Regular reviews are crucial to the success of your campaigns. Ideally, we analyze your ads weekly and make adjustments. This includes optimizing keywords, bids, ad formats or targeting to continuously improve your results.
Remarketing is a powerful feature in Google Ads that allows you to retarget users who have previously interacted with your website. These users will see your ads on other Google networks, increasing the likelihood that they will return and convert. Remarketing is particularly effective as it targets people who have already shown interest.
An SEA agency (Search Engine Advertising) is your partner when it comes to paid search engine advertising. We help you create, manage and continuously optimize successful Google Ads campaigns. This includes everything from selecting the best keywords and designing appealing ads to budget planning.
What we do for you:
- Strategic advice: we develop campaigns that perfectly match your goals.
- Performance tracking: We keep an eye on the success of your ads and adjust them on an ongoing basis.
- Reporting: We receive clear reports that show how your campaign is performing.
Clients who trust us
Google Ads reference projects
