Looking for an SEO agency? Find out why SEO is essential
Search engines are often the first touchpoint between a company and its customers. SEO services aim to maximize these touchpoints by improving your website’s search engine rankings. The result? More traffic, more customers and more sales.
SEO explained simply: How search engine optimization can boost your website
Search engine optimization (SEO) includes strategies to increase the visibility of your website. The three core areas are:
Optimization of content and meta data.
Link building and brand presence.
Improving website performance, e.g. through loading times.
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Tailor-made SEO optimization – how we take your website to the top
Our SEO agency offers a comprehensive range of services to optimize your website sustainably:
Recording the status quo
Keyword research and strategy
Technical SEO optimization
Content creation and optimization
Local SEO
Benefit from the advantages of a top ranking – thanks to SEO!
With our help you benefit from:
SEO helps to improve the visibility of a website in organic search results. Targeted optimization of keywords that match your target group increases the likelihood that your site will be found by users searching for the products or services you offer. This leads to increased reach and more potential customers.
Around 90% of users1 only click on first page results in search engines, while most of them even focus on the top 3 positions. This means that the better your website ranks in the search results, the more traffic you can generate. Studies show that higher rankings correlate directly with increased visibility and traffic – because hardly anyone looks beyond the first page. It is therefore crucial to improve your rankings through targeted SEO measures and thus attract more potential customers to your website.
Websites that appear at the top of search results are often seen as more trustworthy. This is because search engines are perceived as trustworthy gatekeepers. By having a good SEO strategy that places your website in the top results, your business can be perceived as an authority in its industry, increasing trust in your brand.
Compared to paid advertising strategies such as pay-per-click (PPC), SEO is a cost-effective way to generate traffic and leads. Once established, SEO requires less financial outlay to maintain your website’s visibility. The organic reach achieved through SEO can be a sustainable and profitable long-term investment.
The benefits of SEO are long term. While PPC campaigns can deliver immediate results that disappear when the campaign ends, SEO builds over time and can deliver lasting results. Websites that rank well once can benefit from continuous traffic over longer periods of time, provided they are regularly maintained and updated to reflect changing search engine algorithms.
These benefits illustrate how essential SEO is for any modern business that wants to succeed in the digital landscape. By investing in SEO, companies can strengthen their online presence, generate more qualified leads and strengthen their market position.
Individual SEO optimization – 5 reasons why we are the right choice.
Our SEO consulting sets itself apart:
Experienced SEO experts
Our agency consists of a team of experienced SEO specialists who have in-depth knowledge in all areas of search engine optimization. With years of experience in the industry, our experts know exactly which strategies and techniques are most effective to improve the visibility and ranking of your website.
Proven track record
We have a strong track record of increasing our clients’ online presence. Numerous case studies and client testimonials demonstrate how we have successfully optimized websites in various industries to achieve higher rankings, more traffic and improved conversion rates.
Customized SEO strategies
We understand that every business is unique. That’s why we offer customized SEO solutions tailored specifically to each client’s specific needs and goals. Our strategies take into account industry specifics, target group dynamics and each client’s individual market position.
Transparent reporting
Transparency is important to us. We provide detailed, understandable reports and regular updates on the progress of your SEO campaigns. These reports help you understand the performance of your investment and give you insight into the ongoing improvements and adjustments we are making.
Ongoing optimization and support
SEO is an ongoing process and we are committed to forming long-term partnerships with our clients. We provide ongoing support and regular optimization to ensure your website remains competitive as market conditions and search engine algorithms change.
SEO made easy: Answers to the most important questions about optimization
SEO (Search Engine Optimization) comprises a variety of techniques to improve the position of a website in the organic search results of search engines such as Google. It involves optimizing content, technical aspects and backlinks so that search engines recognize the relevance of your website for certain search queries. The aim is to drive high-quality traffic to the website, increase visibility and thereby strengthen your online presence and business success in the long term.
The results of SEO depend on various factors, including the competition in your industry, the quality of your website and the selected keywords.
- Short-term: The first small improvements in rankings and traffic are often visible after 3-6 months.
- Medium-term: Noticeable effects, such as more conversions and higher visibility, can be seen after 6-12 months.
- Long-Term: To achieve a stable and sustainable top ranking, you should view SEO as a continuous process. Patience pays off, as the results achieved are often long-lasting.
While paid advertising (e.g. Google Ads) generates quick traffic in the short term, this ends immediately when the budget is exhausted. SEO, on the other hand, is a long-term strategy that generates continuous organic traffic without incurring ongoing costs per click. In addition, SEO not only increases visitor numbers, but also credibility and user trust, as organic results are considered more trustworthy than paid ads. However, a combination of SEO and paid advertising can be ideal for achieving short and long-term goals at the same time.
Basic SEO tasks such as writing optimized texts or adding meta tags may seem simple at first glance, but require in-depth knowledge. Damit dein SEO nicht nur Wirkung zeigt, sondern auch deine Online-Sichtbarke to implement them effectively.
For more complex tasks such as load time optimization, building high-quality backlinks or in-depth competitor analysis, comprehensive know-how is essential. Did you know, for example, that around 80% of websites load too slowly and therefore have massive disadvantages in terms of both Google ranking and user experience? Every second of delay can increase the bounce rate by up to 32%2 .
In addition, building a high-quality backlink profile and precisely analyzing your competitors requires specialized tools and experience to achieve sustainable success.
A professional agency offers the expertise to manage all aspects of search engine optimization in a strategic and targeted manner – from technical optimization to the development of long-term SEO strategies. Damit dein SEO nicht nur Wirkung zeigt, sondern auch deine Online-Sichtbarke. So that your SEO not only has an impact, but also improves your online visibility in the long term.
As an SEO agency, we offer:
- Specialized tools for keyword analysis and technical optimization.
- Experienced experts who apply proven strategies.
- Time savings, as SEO is time-consuming and requires constant adjustments.
Working with us as your SEO agency is ideal if you want to achieve faster and more sustainable results.
If you stop the SEO services, no new optimizations will be made. However, the measures already implemented remain in place and continue to have an effect, for example through existing backlinks or optimized content. However, without continuous adaptation and maintenance, rankings could fall in the long term as competitors remain active and search engine requirements change. Regular SEO support helps to ensure stable results and further improve them.
Search engines like Google regularly adjust their algorithms to improve the quality of search results. Our SEO agency continuously tracks industry news and updates to ensure your website is always in line with current best practices . Regular audits and adjustments keep your optimizations up to date, and you avoid potential ranking losses due to outdated strategies.
Yes, part of technical SEO focuses on improving the loading speed of your website. A fast website not only improves the user experience , but is also a ranking factor for Google. Measures such as optimizing images, using browser caching or minimizing JavaScript ensure that your site is more efficient and attractive to users.
We measure the success of your SEO campaign using a variety of performance-based metrics , including
- Keyword rankings: How your positions improve in search results.
- Organic traffic: Increase in visitors coming to your site from search engines.
- Engagement rates: Length of stay, page views and bounce rate.
- Conversions: Actions such as purchases, registrations or contact requests.
The choice of keywords begins with a detailed analysis of your industry, target group and competitors . We use specialized tools to identify keywords with high search volume, low competition and strong conversion intent. We consider not only main keywords, but also long-tail keywords that are more specific and often less competitive. Our aim is to select keywords that not only bring traffic, but also lead to more customer inquiries or sales.
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Sources
1 Sistrix
2 Hochschule der Medien
