{"id":5555,"date":"2023-08-31T12:38:04","date_gmt":"2023-08-31T10:38:04","guid":{"rendered":"https:\/\/artkurat.de\/projects\/immergruen-storebranding\/"},"modified":"2024-04-03T12:49:16","modified_gmt":"2024-04-03T10:49:16","slug":"immergruen-storebranding","status":"publish","type":"page","link":"https:\/\/artkurat.de\/en\/projects\/immergruen-storebranding\/","title":{"rendered":"immergr\u00fcn store branding"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1693296423413{padding-top: 5% !important;padding-bottom: 5% !important;}&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1 class=\"mainhead_pro\">immergr\u00fcn<\/h1>\n<h1 class=\"subhead_pro\">store branding<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-5555-1\" width=\"1080\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/artkurat.de\/wp-content\/uploads\/immergruen-rc-video-folierung-min.mp4?_=1\" \/><a href=\"https:\/\/artkurat.de\/wp-content\/uploads\/immergruen-rc-video-folierung-min.mp4\">https:\/\/artkurat.de\/wp-content\/uploads\/immergruen-rc-video-folierung-min.mp4<\/a><\/video><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]immergr\u00fcn fundamentally adapted its branding and corrected the entire appearance in addition to the logo. We were primarily commissioned with the <strong>advertising design<\/strong> of the stores in Weser Park and the Roland Center in Bremen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeInLeft&#8221; el_class=&#8221;bilddesktop&#8221; el_id=&#8221;logodesktop&#8221;][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">The relaunch by immergr\u00fcn<\/h2>\n<p>[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;2987&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;2990&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;2988&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeInLeft&#8221; el_class=&#8221;bildmobile&#8221; el_id=&#8221;logomobile&#8221;][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">The relaunch by immergr\u00fcn<\/h2>\n<p>[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;2987&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;2993&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;2988&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1693485541188{padding-top: 3% !important;padding-bottom: 3% !important;background-color: #f4f4f4 !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>Adapting the store branding<\/h3>\n<p>After immergr\u00fcn had adapted the logo and the stylebooks, one of the tasks was to implement, produce and install the illuminated signs according to specifications.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;2995&#8243; img_size=&#8221;full&#8221;][vc_raw_html css=&#8221;.vc_custom_1693561460454{margin-top: -50px !important;}&#8221;]JTNDcCUyMHN0eWxlJTNEJTIyZm9udC1zaXplJTNBMTBweCUzQiUyMiUzRWltbWVyZ3IlQzMlQkNuJTIwV2VzZXJwYXJrJTNDJTJGcCUzRQ==[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;2996&#8243; img_size=&#8221;full&#8221;][vc_raw_html css=&#8221;.vc_custom_1693483727595{margin-top: -50px !important;}&#8221;]JTNDcCUyMHN0eWxlJTNEJTIyZm9udC1zaXplJTNBMTBweCUzQiUyMiUzRWltbWVyZ3IlQzMlQkNuJTIwUm9sYW5kJTIwQ2VudGVyJTNDJTJGcCUzRQ==[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1693405424959{padding-top: 3% !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1692964033844{background-color: #ffffff !important;}&#8221;][vc_column_text]<\/p>\n<h3>Highlight foiling in the Roland Center<\/h3>\n<p>In addition, the entire immergr\u00fcn Roland Center store was given a wrap on the inside and outside. The &#8220;green and sustainable world&#8221; theme was a particular focus here. We <strong>enhanced the interior of the store<\/strong> with a flowing pattern of a tropical forest, while we designed the outer skin with <strong>specially developed double-layer lettering<\/strong>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1692964027692{background-color: #ffffff !important;}&#8221;][vc_raw_html]JTVCYmVmb3JlX2FmdGVyJTIwaW1hZ2VfYmVmb3JlJTNEJTIyaHR0cHMlM0ElMkYlMkZhcnRrdXJhdC5kZSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGVm9yaGVyMS1taW4uanBnJTIyJTIwaW1hZ2VfYWZ0ZXIlM0QlMjJodHRwcyUzQSUyRiUyRmFydGt1cmF0LmRlJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkZOYWNoaGVyMS1taW4uanBnJTIyJTVEJTIw[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a class=\"mfn-link mfn-link-4 \" href=\"https:\/\/artkurat.de\/en\/projects\" style=\"\" data-hover=\"Back to overview of projects\"   ><span data-hover=\"Back to overview of projects\">Back to overview of projects<\/span><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1693990460107{padding-top: 2% !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<p class=\"txt_small\">For the sake of simplicity, we mainly use the masculine form of language, but include all groups of people (m, f, d) equally.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1693296423413{padding-top: 5% !important;padding-bottom: 5% !important;}&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] immergr\u00fcn store branding [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]immergr\u00fcn fundamentally adapted its branding and corrected the entire appearance in addition to the logo. We were primarily commissioned with the advertising design of the stores in Weser Park and the Roland Center in Bremen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeInLeft&#8221; el_class=&#8221;bilddesktop&#8221; el_id=&#8221;logodesktop&#8221;][vc_column][vc_column_text] The relaunch by immergr\u00fcn [\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;2987&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;2990&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;2988&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeInLeft&#8221; el_class=&#8221;bildmobile&#8221; el_id=&#8221;logomobile&#8221;][vc_column][vc_column_text] The relaunch by immergr\u00fcn [\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;2987&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;2993&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_single_image image=&#8221;2988&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1693485541188{padding-top: 3% !important;padding-bottom: 3% !important;background-color: #f4f4f4 !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] Adapting the store branding After immergr\u00fcn had adapted the logo and the stylebooks, one of the tasks was to implement, produce and install the illuminated signs according to specifications.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;2995&#8243; img_size=&#8221;full&#8221;][vc_raw_html css=&#8221;.vc_custom_1693561460454{margin-top: -50px !important;}&#8221;]JTNDcCUyMHN0eWxlJTNEJTIyZm9udC1zaXplJTNBMTBweCUzQiUyMiUzRWltbWVyZ3IlQzMlQkNuJTIwV2VzZXJwYXJrJTNDJTJGcCUzRQ==[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;2996&#8243; img_size=&#8221;full&#8221;][vc_raw_html css=&#8221;.vc_custom_1693483727595{margin-top: -50px !important;}&#8221;]JTNDcCUyMHN0eWxlJTNEJTIyZm9udC1zaXplJTNBMTBweCUzQiUyMiUzRWltbWVyZ3IlQzMlQkNuJTIwUm9sYW5kJTIwQ2VudGVyJTNDJTJGcCUzRQ==[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1693405424959{padding-top: 3% !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1692964033844{background-color: #ffffff !important;}&#8221;][vc_column_text]<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":5541,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5555","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/pages\/5555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/comments?post=5555"}],"version-history":[{"count":0,"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/pages\/5555\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/pages\/5541"}],"wp:attachment":[{"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/media?parent=5555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}