{"id":5548,"date":"2023-12-21T11:51:48","date_gmt":"2023-12-21T10:51:48","guid":{"rendered":"https:\/\/artkurat.de\/projects\/evkitadoll\/"},"modified":"2024-12-10T16:31:51","modified_gmt":"2024-12-10T15:31:51","slug":"evkitadoll","status":"publish","type":"page","link":"https:\/\/artkurat.de\/en\/projects\/evkitadoll\/","title":{"rendered":"evkita doll"},"content":{"rendered":"

[vc_row content_placement=”middle” css=”.vc_custom_1704364670984{padding-top: 5% !important;padding-bottom: 2% !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

evkita doll<\/h1>\n

Brand building<\/h1>\n

[\/vc_column_text][vc_column_text]Protestant daycare association Delmenhorst & Oldenburg-Land[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1704364603933{padding-top: 3% !important;padding-bottom: 3% !important;}”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Brand development of the daycare association<\/h3>\n

Starting with two brainstorming sessions, we began with the mission of brand building for the KiTa association. During the meetings with the KiTa managers and the management, we worked together to develop elementary characteristics that should be incorporated into the brand. Special questioning techniques and more resulted in clusters of terms, which in turn have a weighty ranking.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”4333″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1704359975743{padding-bottom: 3% !important;}”][vc_column][vc_column_text]We developed the following terms collectively for consideration in the logo development:[\/vc_column_text][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_single_image image=”6637″ img_size=”full” alignment=”center” css=””][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1693564424430{padding-top: 3% !important;padding-bottom: 3% !important;}”][vc_column][vc_row_inner content_placement=”top”][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

The figurative mark<\/h3>\n

The figurative mark embodies the concepts of openness, trust and community. We were able to implement these concepts very well in color and form.[\/vc_column_text][vc_single_image image=”4355″ img_size=”200x200px” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

The word mark<\/h3>\n

The word mark embodies the concepts of quality and professionalism. Due to the shape of the font, the wordmark appears quite clear and coordinated and thus qualitative.[\/vc_column_text][vc_single_image image=”4352″ img_size=”medium” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1704364722470{padding-top: 3% !important;padding-bottom: 1% !important;background-color: #f4f4f4 !important;}”][vc_column][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

The final logo<\/h3>\n

[\/vc_column_text][vc_single_image image=”4369″ img_size=”large” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1704359322402{padding-top: 3% !important;padding-bottom: 3% !important;}”][vc_column][vc_column_text]<\/p>\n

In addition to the brand, our doings were extensive:<\/h3>\n

[\/vc_column_text][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/3″][vc_column_text]<\/p>\n

Corporate design manual<\/h3>\n

[\/vc_column_text][vc_single_image image=”4343″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]<\/p>\n

Letterhead<\/h3>\n

[\/vc_column_text][vc_single_image image=”4342″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]<\/p>\n

Folders<\/h3>\n

[\/vc_column_text][vc_single_image image=”4345″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/3″][vc_column_text]<\/p>\n

Invitations<\/h3>\n

[\/vc_column_text][vc_single_image image=”4344″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]<\/p>\n

RollUp<\/h3>\n

[\/vc_column_text][vc_single_image image=”4346″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text]<\/p>\n

Website<\/h3>\n

[\/vc_column_text][vc_single_image image=”4580″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Back to overview of projects<\/span><\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1693990460107{padding-top: 2% !important;}”][vc_column][vc_column_text]<\/p>\n

To simplify matters, we mainly use the masculine form of language, but include all groups of people (m, f, d) equally.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row content_placement=”middle” css=”.vc_custom_1704364670984{padding-top: 5% !important;padding-bottom: 2% !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner width=”1\/2″][vc_column_text] evkita doll Brand building [\/vc_column_text][vc_column_text]Protestant daycare association Delmenhorst & Oldenburg-Land[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1704364603933{padding-top: 3% !important;padding-bottom: 3% !important;}”][vc_column width=”1\/2″][vc_column_text] Brand development of the daycare association Starting with two brainstorming sessions, we began with the mission of brand building for the KiTa association. During the meetings with the KiTa managers and the management, we worked together to develop elementary characteristics that should be incorporated into the brand. Special questioning techniques and more resulted in clusters of terms, which in turn have a weighty ranking.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”4333″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1704359975743{padding-bottom: 3% !important;}”][vc_column][vc_column_text]We developed the following terms collectively for consideration in the logo development:[\/vc_column_text][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_single_image image=”6637″ img_size=”full” alignment=”center” css=””][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1693564424430{padding-top: 3% !important;padding-bottom: 3% !important;}”][vc_column][vc_row_inner content_placement=”top”][vc_column_inner width=”1\/2″][vc_column_text] The figurative mark The figurative mark embodies the concepts of openness, trust and community. We were able to implement these concepts [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":5541,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5548","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/pages\/5548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/comments?post=5548"}],"version-history":[{"count":0,"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/pages\/5548\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/pages\/5541"}],"wp:attachment":[{"href":"https:\/\/artkurat.de\/en\/wp-json\/wp\/v2\/media?parent=5548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}